Green Apparel Buying Behaviour: Opportunities in Indian Market- Crimson Publishers

Green Apparel Buying Behaviour: Opportunities in Indian Market by Arpita Khar in Trends in Textile Engineering & Fashion Technology

 This review examines the factors affecting organic clothing purchase behaviour. Review of literature reveals that past green buying behaviour, peer influence, green apparel knowledge were important for consumers. However, several studies posit that awareness about environmental problems does not necessarily translate into green buying. Organic clothing purchase behaviour can be influenced by several factors like green attitudes, self-identity, past experience with green products and social groups.

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